AhRefs Review

While tools cannot compose our content or perform our work for us, they may assist us in various ways, including choosing content subjects strategically, finding the proper individuals for our content, determining who we should reach out to, and administering our website.

Ahrefs is a tool typically used to check backlinks. Still, most SEO specialists don’t know that it can do much more, being one of the most popular software solutions for keyword research, competitor analysis, content development/optimisation, and site management, thanks to its extensive data index.

Read on to learn more about Ahrefs as a keyword research tool, keywords explorer, content explorer, search engine optimization tool, and more in this Ahrefs review.

Ahrefs Overview

Tools like Ahrefs have helped to put an end to the days when Google was manipulated by unethical, black hat SEO practices. They aided in the improvement of the sector, and SEO has never been easier. With products like Ahrefs on the market, it’s become a lot easier for us to get better at what we do.

Ahrefs is a Singapore-based international company. It’s a lean start-up that prioritises creating useful and simple goods. They change things quickly to give their clients what they want and to stay ahead of the competition. “First do it, then do it right, then do it better,” they say.

Dmitry, the CEO of Ahrefs, constructed his first document search engine when he was only 15 years old. His interest in search engines never wavered, and in 2007, he returned to his work on document and file search engines. In 2010, the business launched its backlinks index, which served as the data source for Ahrefs’ first edition of Site Explorer.

Site Explorer shattered the sluggish field of backlink analysis when it was released, igniting a new round of rivalry among SEO tool suppliers. It immediately rose to prominence as one of the greatest backlink analysis tools in the world.

Ahrefs has steadily developed since its humble origins. They now refresh their index every 15 minutes with the most recent backlinks on the web, and their crawler processes up to 8 billion pages every day. More than a third of Googlebot’s work is done in this way.

Services Offered By Ahrefs

The Ahrefs website emphasises all the company has to offer, as well as its data index and some quotes from SEO experts all across the world. Users can see an overview of their projects or sites on the dashboard. The following information is displayed:

  • The Ahrefs Rank of your website that shows the amount and quality of your backlink profile;
  • The Domain Rating (DR) that ranks the strength of your website’s complete backlink profile on a scale of 1 to 100;
  • The URL Rating metric that assesses the strength of a single URL’s backlink profile and its potential to rank highly in Google Search Engine Result Pages (SERPs);
  • The Backlinks, which display the total number of backlinks referring to a particular website;
  • The number of domains pointing to a certain website or URL displayed in the Referring Domains section;
  • The Organic Terms, which show how many keywords your website ranks for in the top 100 search results regardless of the region; and
  • The Targeted Keywords, which show how well your targeted keywords and search volume performed over time.

This is simply a basic overview of the website; the major components of Ahrefs will be covered in more detail later. The Site Explorer section is the first and most essential of the primary sections.

Site Explorer

The overview area is where you’ll discover all the site audit information you need about your website. It’s jam-packed with figures, graphs, and anything else you need to know about the modifications to your website. You must be able to change your SEO plan on the fly as an SEO specialist. With Ahrefs’ statistics, you’ll know exactly what to do to improve your site’s performance right away.

The Backlink Profile is where Ahrefs shines the brightest for both link builders and SEOs. It provides you with a detailed overview of your website’s backlink profile. They provide you with everything you need to know about the backlink profile of your website. Ahrefs’ Site Explorer can show you everything you need to know about all of your website’s links, including new, lost, broken, dofollow, and nofollow links.

There are several filters available to employ while looking at your site’s backlink profile in order to get the best results possible, such as:

  • Group Similar Links
  • One Link Per Domain
  • All Links
  • Link Type
  • Platforms
  • Languages

Another benefit of using Ahrefs is their Fresh Index and Live Index switches, which show backlinks discovered by the Ahrefs crawler. The primary distinction is that the Live Index is refreshed every 15-30 minutes to display live links on your site. Fresh Index is updated over a much longer period of time, but it still reveals dead links, giving you the opportunity to reclaim or replace them.

The data for Referring Domains is another feature in the backlink profile area. It displays the total number of websites that connect to the domain you typed into the search box. You may also use a calendar view to see your new and lost referring domains, which can save you time, effort, and energy.

The Backlink Profile also has the following features:

  • The anchor text that referring domains used to connect back to your target website;
  • The most popular page that links to your target website; and
  • The referring domains’ IP addresses and the network to which they belong.

Organic Search

This is the section where you’ll learn about your organic traffic and how to track and manage keywords. It provides you with all the search volume information you need to assess whether your current efforts for your targeted keywords are sufficient or whether you need to try something new with keyword difficulty and search traffic.

The Organic Search area also includes a term tracking feature in addition to competitor research. The Movement button allows you to track the progress of your selected keywords. Simply check the report using the New button to see if any keyword ideas have moved up into the top 50 results. The Movement section not only reveals the movement of your keyword suggestions, but also the lost links on a specific day.

The Competing Domains and Pages analysis compare the unique keywords on your targeted website, the unique keywords on a competitor’s website, and the common keywords you both have. The website or pages included in the list are the top 10 search results for the common terms you and your rival share. You can utilise the information provided to refocus your efforts and resources on the keywords that are most important to you.

The Content Gap function of Ahrefs is another element that could perhaps help you take your campaign to even greater heights. It allows you to see the keywords your competitors are ranking for, allowing you to keep one step ahead of them at all times. Ahrefs allows SEOs to outperform their competitors by letting them know which keywords to target and concentrate on.

The Sites Explorer section’s other functions are mostly focused on monitoring different parts of your targeted website. Here’s a list of everything you can track with Ahrefs:

  • Top Pages – These give your pages a ranking based on how much traffic they bring to your site.
  • Best by Pages – These are a variety of reports that rank pages based on the number of backlinks, backlinks attracted, and social media shares.
  • Top Content – This is a list that shows how your content pages rank on major social media networks like Facebook, Twitter, Linked In, Google+, and Pinterest based on the number of social media shares they’ve received.
  • Outgoing Links – A list of different features of your targeted website’s outgoing links, such as Linked Domains, Anchors, and Broken Links, can be found in these reports.
  • Paid Search – This feature allows you to keep track of all of your current paid campaigns, including PPC and Ads.
  • Top Landing Pages – This is a list that shows the ranks of the landing pages on your selected website.

Although the Export function is not unique to Ahrefs, it does include all of the data from the Site Explorer section, and you can select to download a CSV or PDF file, which is normal for most SaaS applications.

Content Explorer

The Content Explorer tool is another component of Ahrefs. This is mostly used for idea-generating, skyscraping, and staying current with content trends and subjects. This isn’t the only tool for content research, but it’s certainly one of the most popular.

For each result, you’ll see all of the information you need regarding the outcomes right away. Different filters can be used to change the results. You can also view the details of the data displayed by selecting Details from the drop-down menu.

The Details drop-down button will show the backlinks of the individual results, the referring domain, the anchors that were used, and the organic keywords targeted in the final article, which is fantastic for content development and marketing.

Ahrefs Keywords Explorer

The Ahrefs Keyword Explorer is the next feature. There are tools that can be used in place of Ahrefs, but the way it displays the results is structured, ordered, and clean.

Unlike other keyword research tools, Ahrefs’ Keyword Explorer displays the Top Countries By Volume section, which is a useful feature because other keyword research tools require you to go through multiple steps to filter terms by region.

Rank Tracker

The Ahrefs database’s newest tool is this one. You’ll need to enter your keywords in the Rank Tracker area, and it will provide a summary of your keyword rankings. The rank tracker additionally has four tabs that display various details, including:

  • Competitors – Use this page to compare your progress to that of your peers.
  • Pages – This is a report that groups your monitored keywords by the pages to which they belong.
  • Metrics – This page contains everything you need to know about measuring your keyword.
  • Grossing – This is generally used to show how your keywords improved over the course of seven, thirty, and ninety days.

Other Tools

Apart from the functions mentioned above, Ahrefs also provides the following:

  • Ahrefs Rank
  • Domain Comparison
  • Batch Analysis
  • SEO Toolbar
  • Link Intersect
  • Apps
  • Ahrefs API

These qualities can be beneficial to your SEO effort as well.

Ahrefs Contact Details

For more information about Ahrefs, you can check out their blog and social media pages:

You can also send an email to [email protected] for questions and clarifications or visit their office at Marina One East Tower, 7 Straits View, #08-02, Singapore 018936.

Ahrefs Reviews

Clients who have tried using Ahrefs have the following to say about the tool:

I’ve been using it for a few years now and it’s incredible what you get. The free version is so feature-packed, it’s taken me a year before I could upgrade. I recommend it not only for SEO but web dev too. It lets you test your site for so many issues and errors. Thank you so much for creating such an amazing product! –Bulat Gazizoff

I’ve been using Ahrefs for quite a while now. While I use some other SEO tools besides it, Ahrefs remains the go-to app for whatever I need: keyword research, audits, backlink research and so on. Their blog is also top-notch. –Bogdan Sandu

Really good SEO company. The support is outstanding and we had excellent results from following the advice given. –Chris Johnson


There are several SEO tools available on the market, but if link building is the topic at hand, Ahrefs will suffice as you can see in this Ahrefs review. Starting with the dashboard, simply enter your website’s information and keywords, and it will provide you with a list of possible competitors.

It’s simple to use, and one of the best features for discovering broken links, curating skyscraper articles, and link reclamation is its broken link detection. Any SEO practitioner may use the organic keywords and rank tracker feature to keep track of ranks and pull up pertinent data.

Ahrefs excels in the user interface department. It’s straightforward but educational at the same time. Everything you need to know about Ahrefs is right in front of you. Overall, Ahrefs is a fantastic tool for link building. Whether it’s new, lost, or broken links, Ahrefs can show you the information you need.

All SEO Tools

Here is the full list of SEO Tools we have reviewed:

The SEO tools reviews were updated in August 2022.