Best Link Building Companies

Backlinks are a huge part of the Google Algorithm to rank websites on Google as well as in other search engines online.

But who are the best link building companies and what should your link building strategy be? We take a look at the best SEO link building businesses in the UK and the link building process overall, so you can make an informed and balanced decision.

At Best Companies, we believe the best link building companies are backlinking services providers who understand the risks involved in placing backlinks. A top link building company will therefore offer amazing value for money, provide links that improve rankings and relevance to hopefully generate traffic from the placements made.

We have tried and tested all the major link building companies and created our lists of who we find the best value.

Find out more about expert link building services:

Best Link Building Companies 2024

From our research, here are the Best Link Building Companies:


Searcharoo Logo

Our number 1 choice for best UK link building companies for 2024 is Searcharoo.

Searcharoo offers all the main components that people need for their link building campaign within their link building packages and even offer a tier 2 link service to power those links up too.

The main thing that sets Searcharoo apart from its competition is how well their services are reviewed, with thousands of UK clients reporting positive ranking increases as a result of using their services.

To learn more about Searcharoo and what they do, simply visit their website in the link above or you can read up on our full review to know more about them as a company and their link building service options.


GetMeLinks Logo

Our 2nd pick for best link building companies is GetMeLinks. This UK link-building agency operates by providing clients with a good variety of link services, from guest posts to niche edits and tiered links.

This link vendor is known for providing high-quality backlink services to its clients, and have some great testimonials spread across their site as well.

For more information about GetMeLinks and the links they can offer, including help with a link building strategy, you can read up about them on our review page for their business.

High Rise Links

Highrise Links Logo

Highrise Links come in 3rd place on our list of best link building companies, offering 9 different link building packages to suit the needs and budgets of all.

Highrise is another example of a link building agency that actually deliver relevant and high quality links to their clients, building up a positive reputation within the industry for their services.

Be sure to have a look at their website above to view their link building campaign packages, or read our Highrise Links review on our website to learn more about their company.

UK Linkology

UK Linkology Logo

UK Linkology is also a really good link building agency, offering many different services including custom link building strategies tailor-made to clients.

This organisation build links for clients of all sizes and have been doing so for over 10 years now, so they have plenty of experience, too.

For more on UK Linkology and their UK link building service and link building packages read our in-depth review of this company today!

Wiki Wookiee

WikiWookiee Logo

Wiki Wookiee is at number 5 on our list, but offer a really unique service that we’d recommend for any business.

Wiki Wookiee actually offer Wikipedia links, but from relevant pages that actually stick too. This is fairly unheard of in this industry and can be a great way to bolster your link profile too.

Click above to see their services on their website, or if you’d like to know more about what Wiki Wookie can do, check out our review of Wiki Wookie today.

If you are looking for a link specialist or link building agency in a certain backlink type you might want to check out the best niche edit service providers or best guest post link vendors.

White Label Link Building Service

White label link building is where the above brands allow you to set up a personal brand and promote their services as if it was your own.

White labelling is good for SEO agencies who say they carry out all the work in-house.

If you are wanting to understand more about white labelling link building, check out the guide to purchasing quality backlinks.

What is a Link-Building Company?

Link building is the method of getting links from different sites. These links are then made available on your website. This will increase the site’s traffic and authority in search engines.

A link building company is therefore a company that provides this service. A link building company will also assist with and supply:

  • A link building strategy – identify the type and quality of backlinks you need
  • A link building campaign – the best UK link building companies will then draw up a bespoke link building campaign based on your individual needs. These custom outsource link building services London and other places in the UK will be targetted and niche relevant.
  • A link building service – as well as identifying what you need and then drawing up a plan of where the link placements should be made. White hat link building companies will then approach these websites and get relevant links from them. These high-quality backlinks will then naturally aid and improve the rankings of your website in search engine rankings.
  • Link building packages – UK link builders or link building companies in the UK often put together great value for money packages. These link building packages will offer value for money and sustained and consistent results over a prolonged time.

Link Building Strategies UK – How to Get Backlinks

The internet’s algorithm is very complex and dynamic. There are continuous changes over the web. Yet, links remain as major players to know a website’s reliability.

As a tactic, website developers use link-building (SEO link building and link building strategies) for optimisation.

To optimise a site’s content means to improve its ranking. Sites that have more backlinks earn higher rankings.

There are many ways of acquiring backlinks and link placements to your website. These are:

  • Natural Link Building – this process is difficult to gain. It takes a lot of time before a website gains authority. Yet, as a site gains popularity, backlinks are easy to come by. Natural backlinks are when people trust and admire your content and relevant keywords, thus linking to you for free.
  • Buying Links – the most commonly used method is purchasing links. High ranking websites can sell backlinks. They may be expensive but are very effective. When looking to buy links a bespoke link building strategy is advised so that the links are natural and worthwhile.
  • Acquisition by Other Means – there is another way to get backlinks. You can do it in a partnership or unconventional ways. These ways may be illegal and cost your site to get banned as these are negative SEO metrics.

Link building companies exist to optimise a website by natural links. They may also buy links depending on the client’s preference.

The companies that cater to link building do SEO services. SEO is a process for raising your site’s ranking through legal ways. Aside from keywords, they use smart links for their service.

Link building companies have a team of experts to cater to all websites. They make better use of backlinks to increase site traffic.

How To Choose The Best Link Building Services and Companies?

There are a lot of SEO companies that specialise in link building in Great Britain and across the world. Many of these companies depend on quality content and a dedicated link building team.

To choose the best link builders or link supplier, there are several factors to consider:

  • Clear and concise information – link building companies must have clear information about services. They must disclose all the processes they do. Check for companies’ backgrounds and reviews.
  • Good Value For Money – good link building companies show a true money-back guarantee. A decent money-back guarantee can show the quality of service. They don’t use tricky terms as promises.
  • No Set Promises To The Top – good link building companies know when a job is impossible. As such, they don’t promise to make a website the best in a few days. Instead, they promise to greatly improve the site’s ranking.
  • Clients May See Backlinks – good link building companies have more access to backlinks. Some link building companies offer backlink visits to clients. They show their hands before making the deal.
  • Clients Control The Links –  link building companies have professionals who maintain the site. Yet, the website owner must be able to change links on his website. It is easier for the client to manage his own website.
  • Great Results – positive results are the best sign of a good backlink building company. Results will show almost immediately after an SEO service. The website must move up on the ranking for positive results.

The above factors are guides for clients. Using that knowledge, choose the best backlink building company for your website.

How Do Link Building Companies Make Money?

A very important aspect of internet marketing is building links. Yet, it is very time consuming and tedious. Link building companies become the go-to service provider.

A link building company, link building agency or freelance link supplier, will make money by charging to place backlinks on relevant websites.

The companies’ team of experts provide quality links. The most important term is “quality”. There are many that produce only spam links.

The link quality depends on the source. Search engines show links from relevant websites. This avoids seeing links that are not related to your keywords.

A lot of website owners look for unique link building companies. The number of possible clients increases daily. There is no shortage of business for such companies.

Clients hiring for link building services may want hundreds of links. They want their website to feature not just one or two links. Having many link building tools will help.

Good quality backlinks generate more traffic. Increased traffic means more customers. This is the main goal that a website owner wants.

Many small and large businesses pay money for these services. These are necessary investments for every website. Good link building companies earn hundreds or thousands for their services.

Link Building Companies To Avoid

As there are many construction marketing link building companies to consider, there are many to avoid. There are a lot of tell-tale signs that show poor service. Look into several factors to know which companies to avoid.

  • Mislabelled Information- link building companies that don’t show transparency are no good. Avoid companies that use terms that are hard to understand. Also, avoid those that don’t show any proof of quality service.
  • Expensive Services- website optimisation need not be expensive. Good link building companies UK show every value for the investment. Money-back guarantees need to be present in case of failure.
  • No Certifications- this aspect is very important to link building services. Doing a background check must show proper qualifications. Avoid companies that do not function legally for their services.
  • Poor Reviews- a lot of companies offer promising services. Thankfully, there are many reviews present online. Poor reviews mean poor service or bogus companies.
  • Poor Client Value- good link building companies (United Kingdom) know that clients are the boss. Some companies disregard the client’s preference. Avoid companies that don’t give proper importance to the client.
  • Use of Illegal Tools- there are many trustworthy link building companies. There are also those that do unethical means of services. Avoid companies that use illegal tactics to optimise a website. This may result in a website getting banned.

Popular Questions

What is Link Building?

Link building is the process of inter-linking relevant themes and subjects from one website to another.

These relevant hyperlinks send a positive sign in the search engines about the accuracy, relevancy and trust of a website.

Link building is a key part of SEO.

What is a Link Building Service?

A link building service is paying an external company or individual to arrange, create and place links on websites and hyperlink them to yours.

There are lots of link building suppliers across the UK and the world, check out our independent review to find the best backlink suppliers today.

Summary of Link Building UK

As you can see there are lots of options when looking to acquire backlinks to help drive referral traffic and improve the domain authority of a website, or relevant articles within them.

Poor links or a weak backlink profile can impact a website negatively, affecting website traffic. This is where link building services by respected suppliers is key.

We have reviewed the best link providers in the UK, all delivering high-quality links and link building packages to businesses of all shapes and sizes.

Check them out for yourself today and see the benefits that a great backlink profile can give you and your website.

All Link Building Agencies (UK)

Here is the full list of the link building companies, offering quality link building services and digital marketing, that we have reviewed:

The top-rated backlink building company reviews were updated in February 2024.

The internet plays a major role in the age of modern technologies. Many small and large businesses enjoy online trading. As such, website development and SEO strategy (search engine optimisation) is a fundamental process, with a good link building strategy with valuable backlinks is part of this process. Where a business sits on search engine result pages can make or break a company.