When you get a positive ROAS (return on ad spend) with paid advertising you are able to scale very fast online.
It’s no surprise that the leading marketers consider PPC profitable and beneficial for their businesses.
A well ran pay per click campaign can grow your online digital marketing efforts to record heights.
Sourcing the best PPC companies that will spend the time to build your bespoke campaign is key to success. It’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you.
In our guide to the top-rated pay per click agencies, we will highlight everything you need to know about finding the best PPC company in June 2022.
Table of Content
- 1 Best PPC Companies 2022
- 2 What is PPC?
- 3 What is a PPC Company?
- 4 How To Choose the Best PPC Company?
- 4.1 Experience & track record
- 4.2 Keywords selection knowledge
- 4.3 Understanding of negative keywords list
- 4.4 Conversion tracking
- 4.5 Emphasis on dedicated landing pages
- 4.6 Location expertise
- 4.7 Focus on structured campaigns
- 4.8 Smart budget allocation
- 4.9 Familiarity with new features
- 4.10 Mobile knowhow
- 4.11 Feedback and reporting
- 5 Types of PPC Companies
- 6 How Do PPC Companies Make Money?
- 7 What Makes a Good PPC Company?
- 8 How Much do PPC Agencies Charge Per Month?
- 9 PPC vs SEO
- 10 PPC Companies To Avoid
- 11 All PPC Agencies
Best PPC Companies 2022
From our research, we have found the Best PPC Companies:
FatRank are our #1 pick for Best PPC Companies in 2022. This business are one of the rare PPC agencies that truly care about who they work with and improving their rankings through their pay per click techniques.
The FatRank team run a great PPC agency for customers looking to grow their online presence, and have years of experience within the industry.
Be sure to check out their website above to learn more.
Statuo are another brand that we’d highly recommend for their pay per click services, working with UK clients in all niches to create bespoke campaigns.
With decades of experience in the Statuo team, they help you dominate with your Adwords PPC campaign.
Take a look at their site to learn more about what they can offer you.
B2B Lead Generation work specifically for B2B clients to carry out all sorts of lead generation services, one of which being PPC.
This business have been operating for quite some time now, and have earned a good reputation of being extremely knowledgeable within their chosen industry.
So be sure to check them out via their website if you’re interested!
PromoSEO are a big brand that work out of the UK to offer a multitude of marketing services, including pay per click for their client base.
This business are known for offering many different marketing solutions for their clients, and can seriously help with PPC as well too.
Take a look at them in more detail by clicking their website above!
A B2B digital marketing agency that provides PPC services for tech and software companies.
93x Agency are a specialist digital marketing agency based in London, and are one of the best in the city for their work.
What is PPC?
It’s an internet model for the advertisement. Advertisers pay a fee whenever a user clicks on one of their online ads.
It’s the simple definition of PPC, which seems straightforward. Managing a successful paid search account for PPC advertisements is not that easy.
Many advertisers lack time and effort to stay in the loop with Google Adwords and Bing Ads. While others miss valuable opportunities to evolve their business through PPC.
This is where PPC companies come to the rescue. They have free tools, and trusted software platforms. These PPC companies help you grow your business at every step, whether you’re an experienced PPC advertiser or new in the field.
PPC companies are generally seen as an evolving art. Even though perfect optimisation is not possible, it is still the end goal.
These PPC companies provide their services and have resourceful knowledge about
- Keywords, including top-performing search terms.
- Negative keywords can save you money.
- Ad performance information.
- Bid optimisation recommendations.
- Channel strategies.
- A/B testing.
What is a PPC Company?
A PPC Company is a business that carries out pay per click advertising services for their clients. These techniques are designed to increase enquiries and sales for the targeted business, using their experience to develop new client opportunities for their client-base.
PPC Companies often range in price depending on the type of services they offer and their reputation. For the best PPC Companies in the industry, take a look at the list above.
How To Choose the Best PPC Company?
If you choose the wrong PPC management company, it will destroy your business. The businesses need to select a PPC company to manage their accounts.
Search marketing can promote a large portion of your business. So finding the right PPC company is essential and challenging.
Unfortunately, it’s hard to hire a company if you don’t know what to look for.
Many people or companies claim to know how to do PPC well. In reality, the majority failed to earn the desired results.
The PPC world is innovating continuously. There are no actual training or standards in this expanse.
When looking for the best PPC company here are a few points, you should consider.
Experience & track record
PPC company involves setting up:
- Ad accounts
- Selection of keywords
- Creating ad groups
- Finalising the budget
- Regular campaign tweaks.
One wrong decision and a new PPC company will cost you dearly. PPC campaign specialists have relevant experience.
They successfully managed PPC campaigns to show off. They have a structured process to lead a campaign.
Keywords selection knowledge
Keyword selection is a crucial part of running a PPC campaign. Creative phrases and keywords selection are essential for your target audience. It’s necessary for the success of your PPC campaign.
Your PPC company should be able to support your SEO experts effectively.
Understanding of negative keywords list
Only exact match keywords are impossible to carry in your campaign. Phrase and broad match make your ads appear for unwanted search queries.
PPC companies create extensive negative keywords lists to avoid unrelated clicks. They make sure PPC expenses don’t cross the fixed budget.
PPC managers track the campaign for conversion-related insights regularly. Make sure PPC companies know how to solve problems with advanced tools.
Emphasis on dedicated landing pages
Landing pages are furnished with your advertisement promises. Best PPC companies help clients in building landing pages. Also, they track visitor behaviour through a Google AdWords account.
Make sure your PPC company understands your geographical requirements. They should be able to achieve your regional goals. To accomplish these, hire an experienced PPC company that meets changes to your campaign.
The PPC company with an experience background, based in your location, manages:
- Ad copy
- Landing page
- Keyword bid
Focus on structured campaigns
Well, structured PPC campaigns generate benefits from AdWords or Bing Ads. They don’t have overlapping keywords. Structured campaigns provide better visibility to your ads attracting relevant clicks.
Smart budget allocation
Best PPC companies not only accept high budget projects. They are experienced enough to achieve goals with a small budget.
Experienced PPC managers set their priorities right. They gain a complete understanding of client goals first and then analyse PPC budget. Lastly, with all the research, they create a flexible allocation plan.
Familiarity with new features
Leading search engines like Google and Bing upgrade their advertisement products regularly.
Hire a PPC company that is updated with the latest upgrades. They should know about feature additions in popular advertising platforms. This will help to get the maximum benefit from your ad investment.
The hired PPC company must be able to target mobile users. The best PPC experts are specialists in managing mobile ads. They also consider mobile users ‘ psychology when creating campaigns.
Feedback and reporting
To grow your business, you can not rely on PPC companies that work behind iron curtains. You have to understand the concept of PPC and contribute to your campaign. To remain in the loop, your PPC company needs to provide.
- Answer to your questions.
- Requested feedback.
- Keyword updates.
- Updates about the campaign performance through weekly or bimonthly reports.
Types of PPC Companies
There are several different types of PPC companies that offer their unique services, these include:
eCommerce PPC Companies
eCommerce PPC companies are PPC agencies that carry out pay per click service for clients with online store-based websites. These are often for business that sell certain products on their website and looking for new enquiries to lift their business.
B2B PPC Companies
B2B PPC companies are PPC agencies that work with B2B sites to promote their services through paid Google advertising. B2B PPC companies work with clients that have the sole aim of improving their business online.
Saas PPC Companies
Saas PPC companies are PPC agencies that work with businesses offering “software as a service” services to their clients. These PPC companies aims are to improve their client’s sales of their services through paid online Google advertising.
How Do PPC Companies Make Money?
When you hire a PPC company, you get an entire team of specialists. The team provides a range of services that would be lucrative for your business.
Through their services, the PPC companies make a profit. Their services are available in different price models.
The most popular pricing models include::
- Fixed Price packages
- Flat Rate Fees
- Percentage of ad spend (10-20%)
- Hourly Rate
Fixed Price Packages
Fixed Price Packages come with complete ad spend and management service fees.
This package is sufficient for smaller companies that have less than 1000 GBP monthly budgets.
The details of your budget spent will not be determined. You have to request reporting to be clear about the details. You will get to know how much the amount is spent on a click and how much the management fee is?
Flat Rate Fees
This payment contract is usually offered to clients with a long-term commitment. In this model, the client pays a fixed amount of PPC management. Regardless of performance, results and hours devoted to the campaign.
The PPC company estimates the time, effort and skill to provide a fixed monthly price.
Percentage of ad spend:
PPC companies earnings depend on your investment in the advertisement. The more you spend, the more they earn. It’s as simple!
Usually, management fees range from 10 to 20 per cent of the ad spend. Management fee varies every month, which is difficult to budget in this model.
This model is a straightforward pricing policy. It’s easy to budget and calculate monthly costs.
Paying an hourly rate, like 50 GBP, work a set amount of hours per month. In this model, you know precisely how much management fee you pay.
What Makes a Good PPC Company?
A good PPC company should work to understand their clients industries in depth prior to carrying out the works. This should involve proper keyword research, a lengthy experience in the industry and a data driven strategy designed to maximise their clients profits.
It’s important to ensure you trust the PPC company you work with fully prior to signing up with them, which is why we care about presenting you with only the best PPC companies within the industry.
How Much do PPC Agencies Charge Per Month?
The monthly cost of hiring a PPC agency really can vary depending on which PPC agency you choose to use, your industry, the size of your campaign and much more.
To get the best idea of the costs of the PPC services you require, you’re best off enquiring with the companies you’re interested in working with and seeing which one is the best fit for you and your budget.
PPC vs SEO
PPC vs SEO is a question commonly asked by those interested in improving their website. The main differences between PPC and SEO is that PPC is paid advertising guaranteed to rank for your chosen keywords, and SEO is organic advertising designed to rank for your chosen keywords, but with no guarantees.
When you use a reputable PPC company to work alongside you for a campaign, it can be a very profitable endeavour for you and your business.
Additionally, despite requiring a fair amount of experience in the industry, a well thought out SEO campaign can do wonders for your brand, too.
PPC Companies To Avoid
Here is a list of potential red flags to watch out for before hiring a PPC company.
- Organisations that have more salespeople than accredited consultants, clients in their local area, use old school sales packages rather than digital marketing consulting techniques.
- Persistent on long contracts.
- The company is more of a web developer than an advertiser.
- The company has no access to accounts or landing pages.
- There are no credible, independent client testimonials.
- The objectives of the company are poorly defined.
- The company is not certified through Google AdWords or Bing Ads.
All PPC Agencies
Here is the full list of online PPC agencies we have reviewed:
- 93x Agency Review
- Best PPC Companies
- Bind Media Review
- Digital Uncut Review
- ExtraDigital Review
- Gripped Review
- Hallam Review
- Herdl Review
- Invisible PPC
- Maple Forest Review
- PromoMedia Full Service Media Advertising Agency
- SEO Works Review
- The Brains Review
- The Social Shepherd Review
- This is Digital Review
- ThoughtShift Review
- Upraw Media Review
The top-rated ppc agency reviews were updated in June 2022 so up to date for you to decide which is best for your current situation and budget.