Best PPC Companies
Table of Content
- 1 Best PPC Companies 2021
- 2 All PPC Agencies
- 3 What is a PPC Company?
- 4 How To Choose the Best PPC Company?
- 4.1 What To Look For
- 4.1.1 Experience & track record
- 4.1.2 Keywords selection knowledge
- 4.1.3 Understanding of negative keywords list
- 4.1.4 Conversion tracking
- 4.1.5 Emphasis on dedicated landing pages
- 4.1.6 Location expertise
- 4.1.7 Focus on structured campaigns
- 4.1.8 Smart budget allocation
- 4.1.9 Familiarity with new features
- 4.1.10 Mobile knowhow
- 4.1.11 Feedback and reporting
- 4.1 What To Look For
- 5 How Do PPC Companies Make Money?
- 6 PPC Companies To Avoid
Best PPC Companies 2021
From our research, we have found the Best PPC Companies:
All PPC Agencies
Here is the full list of online PPC agencies we have reviewed:
The top-rated ppc agency reviews were updated in October 2021 so up to date for you to decide which is best for your current situation and budget.
What is a PPC Company?
What is PPC? It’s an internet model for the advertisement. The advertisers pay a fee whenever a user clicks on one of their online ads.
It’s the simple definition of PPC, which seems straightforward. Managing a successful paid search account of PPC advertisement is not that easy.
Many advertisers lack time and effort to stay in the loop with Google Adwords and Bing Ads. While others miss valuable opportunities to evolve their business through PPC.
This is where PPC companies come to the rescue. They have free tools, and trusted software platforms. These PPC companies help you grow your business at every step, whether you’re an experienced PPC advertiser or new in the field.
PPC companies are generally seen as an evolving art. Even though perfect optimisation is not possible, it is still the end goal.
These PPC companies provide their services and have resourceful knowledge about
- Keywords, including top-performing search terms.
- Negative keywords can save you money.
- Ad performance information.
- Bid optimisation recommendations.
- Channel strategies.
- A/B testing.
How To Choose the Best PPC Company?
If you choose the wrong PPC management company, it will destroy your business. The businesses need to select a PPC company to manage their accounts.
Search marketing can promote a large portion of your business. So finding the right PPC company is essential and challenging.
Unfortunately, it’s hard to hire a company if you don’t know what to look for.
Many people or companies claim to know how to do PPC well. In reality, the majority failed to earn the desired results.
The PPC world is innovating continuously. There are no actual training or standards in this expanse.
What To Look For
When looking for the best PPC company here are a few points, you should consider.
Experience & track record
PPC company involves setting up:
- Ad accounts
- Selection of keywords
- Creating ad groups
- Finalising the budget
- Regular campaign tweaks.
One wrong decision and a new PPC company will cost you dearly. PPC campaign specialists have relevant experience.
They successfully managed PPC campaigns to show off. They have a structured process to lead a campaign.
Keywords selection knowledge
Keyword selection is a crucial part of running a PPC campaign. Creative phrases and keywords selection are essential for your target audience. It’s necessary for the success of your PPC campaign.
Your PPC company should be able to support your SEO experts effectively.
Understanding of negative keywords list
Only exact match keywords are impossible to carry in your campaign. Phrase and broad match make your ads appear for unwanted search queries.
PPC companies create extensive negative keywords lists to avoid unrelated clicks. They make sure PPC expenses don’t cross the fixed budget.
PPC managers track the campaign for conversion-related insights regularly. Make sure PPC companies know how to solve problems with advanced tools.
Emphasis on dedicated landing pages
Landing pages are furnished with your advertisement promises. Best PPC companies help clients in building landing pages. Also, they track visitor behaviour through a Google AdWords account.
Make sure your PPC company understands your geographical requirements. They should be able to achieve your regional goals. To accomplish these, hire an experienced PPC company that meets changes to your campaign.
The PPC company with experience background, based in your location, manages:
- Ad copy
- Landing page
- Keyword bid
Focus on structured campaigns
Well, structured PPC campaigns generate benefits from AdWords or Bing Ads. They don’t have overlapping keywords. Structured campaigns provide better visibility to your ads attracting relevant clicks.
Smart budget allocation
Best PPC companies not only accept high budget projects. They are experienced enough to achieve goals with a small budget.
Experienced PPC managers set their priorities right. They gain a complete understanding of client goals first and then analyse PPC budget. Lastly, with all the research, they create a flexible allocation plan.
Familiarity with new features
Leading search engines like Google and Bing upgrade their advertisement products regularly.
Hire a PPC company that is updated with the latest upgrades. They should know about feature additions in popular advertising platforms. This will help to get the maximum benefit from your ad investment.
The hired PPC company must be able to target mobile users. The best PPC experts are specialists in managing mobile ads. They also consider mobile users ‘ psychology when creating campaigns.
Feedback and reporting
To grow your business, you can not rely on PPC companies that work behind iron curtains. You have to understand the concept of PPC and contribute to your campaign. To remain in the loop, your PPC company needs to provide.
- Answer to your questions.
- Requested feedback.
- Keyword updates.
- Updates about the campaign performance through weekly or bimonthly reports.
How Do PPC Companies Make Money?
When you hire a PPC company, you get an entire team of specialists. The team provides a range of services that would be lucrative for your business.
Through their services, the PPC companies make a profit. Their services are available in different price models.
The most popular pricing models include::
- Fixed Price packages
- Flat Rate Fees
- Percentage of ad spend (10-20%)
- Hourly Rate
Fixed Price Packages
Fixed Price Packages come with complete ad spend and management service fees.
This package is sufficient for smaller companies that have less than 1000 GBP monthly budget.
The details of your budget spent will not be determined. You have to request reporting to be clear about the details. You will get to know how much amount spent on a click and how much on the management fee.
Flat Rate Fees
This payment contract is usually offered to clients with a long-term commitment. In this model, the client pays a fixed amount of PPC management. Regardless of performance, results and hours devoted to the campaign.
The PPC company estimates the time, effort and skill to provide a fixed monthly price.
Percentage of ad spend:
PPC companies earning depends on your investment in the advertisement. The more you spend, the more they earn. It’s as simple!
Usually, management fees range from 10 to 20 percent of the ad spend. Management fee varies every month, which is difficult to budget in this model.
This model is a straightforward pricing policy. It’s easy to budget and calculates monthly costs.
Paying an hourly rate, like 50 GBP, work a set amount of hours per month. In this model, you know precisely how much management fee you pay.
PPC Companies To Avoid
Here is a list of potential red flags to watch out before hiring a PPC company.
- Organizations that have more salespeople than accredited consultants, clients in their local area, use old school sales packages rather than digital marketing consulting techniques.
- Persistent on long contracts.
- The company is more of a web developer than an advertiser.
- The company has no access to accounts or landing pages.
- There are no credible, independent client testimonials.
- The objectives of the company are poorly defined.
- The company is not certified through Google AdWords or Bing Ads.