Do you need help with online advertising? Click Consult has all you need!
A lot has changed since Click Consult started specialising in search marketing in 2003. As a result, they are as diversified as ever in the marketing environment.
Find about all of their solutions and how they can assist you in this Click Consult Review.
Table of Content
Click Consult Overview
Matt Bullas, their CEO, started Click Consult in 2003. Initially, the firm bought and sold overseas airtime through the internet, relying on the AdWords Pay Per Click marketing model to promote client acquisition and revenue development. Google Adwords had only been accessible in the UK for around a year at the time.
Matt quickly identified a niche in which he could provide knowledge in this new internet marketing strategy to other companies, so Click Consult was formed. With a small workforce and a cramped location, the firm quickly attracted a small number of clients that were solely interested in sponsored searches. As the marketing industry in the United Kingdom became more interested in what this new advertising medium had to offer, Click Consult began to experience an increase in demand for its specialised services.
They have firmly established themselves at the forefront of the industry with an ambitious thought leadership program that strives to elevate standards throughout the sector and help them confront the toughest problems facing their clients. This includes their annual Benchmark Conference, which draws big-name speakers and attendees from throughout the UK, and their quarterly magazine, which analyses industry news, trends, and recommendations.
Within four years, the firm had outgrown its original location and grown to a staff of twenty. The firm moved into organic search (SEO), another new and expanding industry at the time, based on its expertise in paid search marketing. And one that added to the company’s previous competence. Demand rose, and they expanded with it. Since its beginning, Click Consult has experienced sustained year-over-year growth.
Click Consult has grown into a full-fledged digital and search marketing business with over 70 full-time employees and a diverse array of additional services. They have increased their overtime through important hiring, employee development, restructuring, new tools, and leveraging their relationships with technology partners.
Services Offered By Click Consult
Their dedication to evolution is evident in a variety of ways. Click Consult has grown its staff to over 70 devoted specialists across many areas, all of whom are dedicated to providing the best possible results for their clients. Learn about their various services here:
- Discovery. Thanks to this part of your plan, making adjustments to your website is no longer a guessing game. It enables them to carry out projects based on empirical evidence of what works. Their discovery method focuses on four distinct aspects of your business: your marketplace, website traffic, rivals, and the keywords that drive visits to your site, and comprises a combination of close cooperation with you, analytics, market research, and website audits. This prospective step of your plan, aptly titled ‘discovery,’ takes the uncertainty out of making modifications to your website. It enables them to carry out projects based on empirical evidence of what works. Their search discovery approach looks into four different aspects of your business: your market, website traffic, rivals, and the keywords that bring people to your site.
- SEO Organic Search. The act of attaining, increasing, and maintaining your website’s presence inside the organic or algorithmically generated search results of leading search engines is known as organic search (SEO). The fundamentals of SEO haven’t changed. Websites must still be developed in a search engine friendly manner, but content should be written first and foremost for the user, with keywords as a secondary consideration. Furthermore, Google has been progressively considering the existence and frequency of brand mentions, citations, and links inside social media material when assessing where a piece of content should rank within its search engine results pages in recent years (SERPs).
- Paid Search (PPC). Paid search campaigns’ immediacy allows you to deliver traffic, leads, and income to your website in a very short amount of time. The paid search brings relevant and targeted traffic to your website by displaying advertisements for your company on search engine results pages (SERPs) when consumers search for related keywords. The pay-per-click (PPC) pricing model implies you only pay the price when someone clicks on your ad and visits your website.
- Content Marketing. Content marketing is important for finding and cultivating target audiences, not just for established businesses. A content marketing campaign isn’t one-size-fits-all; it’s tailored to your audience, industry, and goals with its style and material. A well-thought-out content strategy may help with brand awareness, positioning, SEO, and ROI. A successful campaign may provide insight into your target audience’s thoughts and attitudes, making your next marketing concept more feasible. A hybrid strategy combining SEO, brand recognition, and social outreach may give insight into your target audience’s wants, requirements, and current interests.
- Digital PR. Digital PR has the advantage of allowing you to measure outcomes and track success in real-time. In-depth reporting is included as part of their digital PR agency services. It examines the performance of each campaign, focusing on the amount and quality of coverage, the number of brand mentions, social media exposure, and the influence on your website’s organic visibility. An efficient digital PR campaign distributes your material to relevant periodicals, influencers, online communities, and social media platforms, boosting brand recognition, driving traffic, and increasing your site’s authority.
- Social Media. Social media has evolved into a significant instrument in search marketing by assisting in brand exposure, social advocacy, and search engine ranking assistance. Now that you have genuine data in your hands, you can create a strategy that considers all aspects of your social media growth. Here you may plan out what your key social strategy area will be in the future. You will flourish in social media if you plan extensively, create social content calendars, and explicitly execute your approach.
- Influencer Marketing. Click Consult prefer to keep things straightforward. They create award-winning campaigns that strategically engage your brand’s message and expand your visibility through influencer marketing. So, how do they go about doing it? Their staff is skilled at discovering and cultivating mutually beneficial working partnerships with a wide range of influencers who have forged strong bonds with their audiences and elicit high levels of credibility and trust in these specialist markets. Whether it’s social engagement through Instagram, a series of vlogs on YouTube, or Q&A-based articles with industry experts, they have the contacts and creative know-how to magnify your brand’s message to the most relevant and cost-effective worldwide audiences.
- Conversion Rate Optimisation. The practice of making modifications to your website to enhance the ratio of site visits to customers is known as conversion rate optimisation (CRO). Click Consult look at how visitors interact with your website and develop recommendations for how to improve engagement and conversion rates by running tests and making improvements. Every traffic source and campaign you conduct will yield a greater ROI if your conversion rate is higher. It improves the value of every visitor to your site, which enhances all aspects of search marketing. Because the improvements are permanent, the benefits of each adjustment last long after the testing is over. Even if you develop a new website in five years, you’ll have the results of every test they do, which will establish a knowledge base of best practices for your next site.
- Display Advertising. Display advertising allows you to reach your target demographic more precisely and at a lower cost than traditional advertising channels such as newspapers or television. Furthermore, unlike traditional advertising approaches, online display advertising allows you to directly analyse consumer response and interaction with your business. Display advertising is a sort of PPC advertising in which adverts show next to material related to your product or the interest of your target market on third-party websites. Banners, text, photos, and video are all examples of advertisements.
- Paid Social. In recent years, paid social has grown in importance in the marketing mix, with companies using Twitter, Facebook, YouTube, and LinkedIn to expand the reach of their sponsored search ads, tell their stories, and establish relationships with their consumers and prospects. Social media advertising, which includes paid ads and sponsored or promoted posts that appear on social networking sites, may be used to drive visitors to your profile pages or website and is frequently used to generate early buzz around content or brand or product recognition. Paid social advertising is a great way to raise brand awareness and reach people with your business’s voice and personality.
- Web Design and Development. Their brilliant digital designers, technical developers, UX specialists, and project managers make up Click Consult’s creative design and development team. They have a highly competent and creative staff that specialises in technical project delivery. Each of their professionals has extensive expertise in the construction of eCommerce and lead generation websites, mobile solutions and microsites, and interactive web assets like animation and infographics. When you engage with Click, however, you benefit from working directly with their wider team members, including their organic search (SEO), paid search (PPC), and conversion rate optimisation (CRO) professionals, since they are a specialised search marketing firm.
- Shopping Campaigns and Feed Optimisation. Shopping Campaigns allow you to market particular goods using product listing advertising (PLAs), a strong method to display your products across Google and Bing and deliver high-quality traffic to your site. A product image, title, price, extensions, promotions, and your domain name can all be included in a PLA.
- Affiliate Marketing. Affiliate marketing is a performance-based marketing strategy in which your content or ad appears on publishers’ websites with an audience interested in your industry and brand. These publishers (affiliates) assist in generating highly targeted leads for your website and are compensated for each conversion (for example, a visitor or a sale). Affiliate marketing combines sponsored search and outreach strategies to advertise your product or service through publishers such as Groupon, Quidco, and Money Saving Expert.
- Google Penalty Removal & Recovery. Google is on a quest to give its users high-quality, value answers to their search queries; penalties assist the search engine behemoth ensure that spammy, irrelevant sites do not dominate the results pages. The different incarnations of these algorithms search websites for unnatural SEO methods like keyword-stuffed content and unrelated backlinks; you may have heard of Panda, Penguin, and Hummingbird. Furthermore, Google’s staff fights spam by imposing manual penalties on websites that break the criteria laid out in their guidelines.
- International & Multilingual Search Marketing. Developing a strong worldwide SEO profile for your company entails more than just writing and translating articles, blogs, and industry news – which is why their multilingual marketing and multilingual SEO solutions are comprehensive and well-suited to your needs. What is culturally significant in one country may be entirely irrelevant in another. You may begin to establish your strategy, create partnerships, and have locationally appropriate content for the proper audience by understanding context, culture, and international best practices. Even though the languages they use to communicate are extremely diverse, they are nonetheless forms of communication. Understanding others is crucial, and by making your company open to different nations, cultures, and enterprises where English isn’t the first language, you’re putting your company on the fast track to growth. You may expand your brand to new clients, consumers, and collaborations by embracing a multilingual strategy.
- Reputation Management. Online reputation management has become a crucial priority in expanding your brand exposure and demonstrating that your company is relevant, accessible, and answering the customer’s demands as people become more search aware. They ensure that you control the first page of search results for your important brand queries by controlling everything that most users view about your brand. With the significance of online brand research, real-time information sharing, and social media affecting search results, developing and maintaining a favourable online reputation management plan is essential.
- Inbound Marketing. Inbound marketing is the technique of using different types of pull marketing, such as blogs, whitepapers, eBooks, podcasts, webinars, video, SEO, and social media, to assist potential consumers in finding a firm. Inbound marketing entails producing relevant, valuable, and unique content, optimising it, and disseminating it through various online media platforms. This procedure aims to draw in new customers, raise brand recognition, convert leads, and boost ROI.
- Integrated Search Marketing. Integrated search marketing is the practice of increasing your online presence across several channels, allowing you to streamline your search marketing efforts. You can improve your online exposure while increasing the ROI of your search marketing strategy by combining paid, organic, social, mobile, and other search engine marketing tactics. Working with various marketing approaches allows them to consider, “How can we increase your internet visibility?” “Integrated” indicates you’re not bound by a channel, confined in your approach, or held back from attaining your objectives.
- Search Marketing Consultancy. They are well-positioned at Click Consult to assist your brand’s in-house specialists or team. Their expert staff has generated exceptional results for some of the world’s most well-known businesses over the years, and we’ve developed unique search tactics aimed at providing the results that matter most to their customers. You will benefit from their depth of expertise, knowledge, and industry-leading technology when you hire Click Consult’s in-house team and consultation service to compliment your current strategy or in-house marketing operations.
Click Consult Contact Details
Do you have inquiries about their products? Or are you interested in hiring their services? Get in touch with Click Consult through any of the following details.
Registered Office Address: Hill House, 41 Richmond Hill, Bournemouth, BH2 6HS
Head Office Address: Willow House, Oaklands Office Park, Hooton, Cheshire, CH66 7NZ
Telephone Number: 0845 307 4481
Website: www.click.co.uk
Email: [email protected]
Registration Number: 4798223
Facebook: www.facebook.com/ClickConsult
Twitter: twitter.com/clickconsultltd
LinkedIn: www.linkedin.com/company/click-consult
Pinterest: www.pinterest.co.uk/clickconsult
YouTube: www.youtube.com/channel/UCTOHX_zBuvIQr-SRWevcUcA
SlideShare: www.slideshare.net/clickconsult
Click Consult Reviews
Read the testimonies of some of their satisfied clients in this section of the review.
I used click consult to gain a first-page search result for my website. With their friendly helpful team, I was greatly surprised that not only did I gain this spot, but it surpassed and ranked number one in the uk for at least five of my keywords. As I mentioned their team of friendly professional and very very knowledgeable members worked their magic and the results spoke for themselves. I would not hesitate to recommend them to all businesses big or small as they are truly fantastic. – Mark Jenner
Click Consult’s two-day PPC training course with Head of Paid Search, Dave Karellen, was thorough, informative yet easily digestible. The pre-training audit meant Dave was able to target the key areas of interest/concern to us which meant that, while the training was crammed full of advice and guidance, it never felt like we were wasting time on unnecessary topics not relevant to our business goals. – Kevin Thorpe, Kwik Fit
Summary
As an online advertising and search marketing agency, Click Consult has built a great track record with its customers. The digital marketing sector will continue to adapt and evolve in the next years and Click Consult will undoubtedly continue to adjust, as long as it benefits their clients. They are excited for the future and the next chapter of their narrative, as well as the good influence they will have on their team’s lives and their customers’ business success. All in all, this Click Consult Review recommends the company’s services.
Full List Of Conversion Rate Optimisation Companies
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