Dead Good With Words Review

Dead Good With Words (Deborah Wroe) offers freelance copywriting services to businesses all over the English speaking world.

What Dead Good With Words can do for you

Table of Content

1 Press stuff
2 Newsletters
3 Web copy
4 Email marketing
5 Everything else
6 What Deborah’s clients say
7 All Content Creators

Press stuff

Press releases need to be timely and relevant. Journalists want to receive well written pieces that their readers (trade or public) will be interested in. Don’t listen to the naysayers, there is still a role for traditional PR and some copywriters are dead good at it.

Sometimes you might need to do some damage limitation. Damage limitation is what it says on the tin – it’s not spin. It’s about getting your side of the story out there, holding your hands up if you’ve done wrong and showing how you are you going to do better. Everyone makes mistakes; it’s how you handle them that matters.

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Newsletters

Do you have a ‘sign up to our newsletter’ form on your website, but no actual news? You are not alone. Keeping customers and prospects up to date via a regular newsletter is a great way of keeping in touch and making sure you are front and centre when they are ready to buy. But what do you say in the newsletter? Should you include offers, business news, staff news? Should it be image heavy or text heavy? HTML or plain text? How often should you send it? When should you send it? What do you need to be aware of in terms of opt in and people who want to unsubscribe?

Phew. No wonder you don’t send one! Not to worry, Deborah is dead good at newsletters.

Web copy

Short attention spans – some call it time poor, some call it lazy – either way the result is the same, web copy needs to be punchy. It needs to be well written, clear, succinct and in Plain English. Verbose, jargon heavy copy is not only difficult to read but it’s off putting. It doesn’t make you look big and clever it makes the reader feel small and stupid, and unwilling to put the effort in to work out what you are saying.

Unwilling = unlikely to buy. Web copy needs to be well written. It’s that simple.

Email marketing

Do you often reach out by email? STOP! An email that begins with “I’m just reaching out to you” is most likely to be deleted*. As with all business transactions, email marketing is about getting the words right. All the right words, in the right order, sent at the right time, to an opted in list, with a clear unsubscribe option.

There’s a lot more than just dead good words in email marketing. Email too often and your unsubs will go up. Too infrequently and they won’t know who you are anymore. But well written (not too long, not too short) emails can really make a difference to your bottom line.

* not an evidence based quote

Everything else

Speeches, flyers, annual reports, investor updates, sponsorship proposals, sponsorship requests, community newsletters, marketing brochures, conference programmes, social media updates, award entries, CVs…anything that has words.

What Deborah’s clients say

“Deborah is a joy to work with! Her content writing skills and knowledge are great. She has covered a wide range of topics for us and her work is always exactly to the brief. We would highly recommend Deborah, without hesitation.”

Caroline Ward

Director, Teepee Digital Ltd

Straight talking and to the point and produces stuff that packs a punch. She asks good questions and pays attention and has the skills to get right the heart of what you are looking for! Really happy with the stuff she produced for us and will go straight back the next time such work is needed!!

Caeryn Collins

Director, Smart Futures CIC

I am now going into the 6th year of working with Deborah and have nothing but praise for the work she does for me. I have a contract with a Blue Chip Chemical Company to provide a regular Health and Safety Bulletin based on different topics each time which is set by them. For each issue of the bulletin, having been given the specific topics from me, Deborah conducts telephone interviews with nominated senior management from the site team and from one of the main contractors operating on site. From that she then creates the copy for the bulletin. Once given the contact details the work is always done very quickly, and for what can be a drab subject matter, she always makes the diverse subjects interesting for the readers.

Howard Satchell

Owner, SHEQ Management Services

All Content Creators

Here is the full list of content creators we have reviewed:

The top-rated content creator reviews were updated in April 2024 so up to date for you to decide which is best for your current situation and budget.