Deciding on a filmmaking company is not an easy task but finding the right one will ensure that your campaign will hit, if not exceed, all of your targets, thus impressing your client and/or boss in the process.
Video is said to be the king of content in 2021 and year upon year video consumption grows and you will know by now that creating good video content is essential when it comes to creating the right impression with your target audience. Therefore, deciding on the right team, who understands your business’s goals and has the ability to help you develop your ideas into reality will be crucial to your campaign’s success and eventual ROI.
The aim of this review of Kaleidoscope CFA is to help you learn more about what the company offers to market managers, ad agencies and anyone who works in comms.
Kaleidoscope CFA is a film production company based in Newcastle Upon Tyne and they can have been providing filmmaking services nationwide for the past 8 years. They have a wealth of experience behind them and a range of services to fit most businesses’ needs, ranging from the filming of events to online commercials through to the provision of camera training and support so that we can create our own video content.
Table of Content
Filmmaking Company
Why should you reach out to a filmmaking business? You may think that because you’ve made a few homemade films on your phone that have been a success at family gatherings or to your friends when you were at university, that you could easily do most of this yourself. But what you may not realise is that it the filmmaking process, namely the editing stage, will eat up so much of your time that you won’t be able to complete your other tasks, especially if you are considering multiple films. While your phone maybe good at capturing images under the right light, a film companies expensive camera gear along with lighting and sound devices will ensure that your talent is filmed perfectly and recorded professionally under any light.
Depending on the campaign that you’re working on, amateur home-made content may be the best method but more often than not when your client has given you a budget, they will be expecting certain standards and not to mention the impression a big camera and a crew creates when on set, especially impressive when you need to film some VIP clients.
Similarly, to when you’re employing a building company to build your house, you’re not just employing them for their equipment and apparent skills, rather you’re employing them because of their talents and experience, and ultimately, you’re buying the trust in their ability to deliver. Like builders there are plenty of filmmaking businesses to choose from, not to mention freelancers who may be able to help also. What you will find is that most filmmaking business have worked on a variety of projects with various businesses. This means that they have learnt a lot from these experiences and will have a better understanding of what will work and will be able to highlight areas of concern. This is crucial when you’re in the initial stages of your campaign as you do not want to over sell your ability to deliver.
This is where choosing the right filmmaking company is essential. You will find that the price ranges from very expensive (£10K+) through to a couple of thousands of pounds to hundreds. It’s important that when you’re ready to decide which company to go for, that you look through their portfolio to see their work and the clients that have worked with in the past. Those at the higher end are usually retained for large scale, cinema productions and as such garner high prices because of their experience, equipment and high level services. Most mid range companies will offer similar services while those at the lower end will inevitably be freelancers with limited equipment/ recent students and restricted free time to deliver.
Any filmmaker will tell you that, filmmaking is not about the equipment but about story. At the end of the day, we do not pay to see movies because of how well their filmed, rather it is the story that keeps us gripped and entertained. And this is where a good film company excels.
Read on to learn more about Kaleidoscope CFA and why they might be the best team for you and your business/campaign.
Filmmaking solutions
What filmmaking services do kaleidoscope CFA offer?
They mainly collaborate with large-scale public-sector organisations and small to mid-range ad companies, working alongside their comms teams or the agencies account manager deliver on a particular campaign. While they also create standalone case study films for a behind the scenes exposé on a product and/or person within an organisation/business.
They benefit from a team of creatives, not just filmmakers, with writers and visual artists in their ranks and they pay particular attention to the pre-production stage of the process as they see themselves as a critical friend throughout the production, from offering support during the concept development stage through to providing social media support when you’re ready to deliver your film online.
Here is a list of services provided by Kaleidoscope CFA:
- Event films
Organising an event? Kaleidoscope CFA can record it for you from a single or multiple camera angles in High-Definition 4K video and audio. Events are a great opportunity to create content. Think interviews with speakers and presenters, or bite-sized snippets from the show, or even testimonials from the participants. The content created here can keep your social media content stream active for months.
- Large campaigns
Kaleidoscope CFA recent success is down to their work with public sector organisations such as Northumberland County Council’s “discover our land” campaign, which has accumulated in 25 films to date and has been nominated for several awards, through to NHS’s regional campaign “Find your place” which has also won a (HSJ) Health Service Journal award for communications initiative of the year award.
These larger campaigns are often higher value and require several films over a long period and more often than not require approval from various stakeholders.
These projects don’t just require knowledge and advice from the outset, but you also need a team that you can truly rely on when it matters. A team that can cope with high volume of demands and allows you to hit your deadlines. This is where kaleidoscope CFA excel.
- Promotional films
Stories have the power to move people. Whether it’s inspired by a product launch or an exposition of your company culture, kaleidoscope CFA’s belief is that in every brand, product, or service has a great story. Using their experience in dealing with a range of corporate and business clients, Kaleidoscope CFA understand your needs inherently and their ambitious analytical approach means that the product is driven by results to ensure that your project engages and creates a lasting impression with your target audience.
- Animation
Animation is an amazing tool to tell a story, it has the power to captivate and turn any prospective viewer into a customer while also requiring very little input from you. Kaleidoscope CFA will help you script your idea and devise the best storytelling methods to optimise your core message.
- Add-ons
- Square / social media edits
- Subtitles
- Broadcast
One vital component that is often overlooked when starting your film project is checking if the film company has the capabilities to shoot your content in Broadcast Standard. Essentially, broadcasters like the BBC and Netflix have a very specific technical requirement that not all cameras are capable of. Generally speaking, most consumer cameras are not capable of this and most cases you won’t need this but if you do plan on buying ad space on TV then this will be a must.
Almost all Film companies will have the ability to add subtitles to the films they create, however, this is a time-consuming task so make sure you ask about this before you proceed as you will want to ensure that your content does not fail to live up accessibility requirements.
- After sales support
- Storage
Another often overlooked aspect to employing a film company is to check what their storage policies are. When you finish your project with your chosen company you will receive a small downloadable video file for you to use how you wish. However, that film will be in a tiny format compared to the RAW footage for which the film company used to make that film. And over time this will eat into their storage space and ultimately this will cost them money. Therefore most will delete older projects to make space for newer projects and this can be concerning if you think that you may need to use that content again in the future … you never know how useful some older content can turn out to be!
Kaleidoscope CFA keeps their content upto 5 years after the project is completed and will also contact you before they need to delete it.
Regardless of your budget it is important to talk to as many film companies as you can. Think of it like buying a house; you need to see as many as you can before you finally get a better idea of what it is that you’re after, and similarly, you may find that by spending a little extra will mean that you will get a lot more.
Conclusion
Today we received a national award for our latest campaign and this made me reflect on our time working with kaleidoscope CFA for our filmmaking services for the past few years and how they have been instrumental to some of our most successful campaigns. I hope that this review will explain how a filmmaking company should operate in 2021 and how Kaleidoscope CFA have been nothing but amazing in helping us achieve our goals.
Kaleidoscope CFA is a film production company based in Newcastle that came recommended by a colleague. This was 8 years ago, and we have worked with them ever since. From of the outset, I found that they are a very personable team and very accommodating to our needs while also thoroughly understanding the businesses goals, which is rare.
Company Overview
Kaleidoscope CFA is a leading film production company helping a variety of business within the North East as well as Manchester and London.
They have been operating since 2013 and rebranded in 2017 to kaleidoscope CFA.
The company’s ethos is that they believe in story first and foremost. Scrap the gimmicks and the meaningless flashes of excitement and concentrate on what matters and that is the human story behind every business, product and personnel. Every year we pay to go to the cinema with our loved ones and yes, we want to be excited, and yes, we want to be entertained but what any Hollywood writer will tell you is that none of that matters unless you have a meaningful story to make that excitement worthwhile.
Kaleidoscope CFA Contact Details
Make sure to contact Kaleidoscope CFA via the following details
- Address: Kaleidoscope CFA, Baltic 39, High Bridge, NE1 1EW
- Telephone Number: 0191 308 4731
- Email: [email protected]
- Website: kcfa.uk
- Reg number: 10943573