Pillow Links

Understanding the whole concept of backlinks isn’t just about the most powerful, authoritative links. Pillow links are commonly overlooked by industry experts but are actually a key part of link building.

Let’s look at what pillow links are and why they are a core part of any strong link building plan.

What are Pillow Links?

Pillow links are backlinks that are built with the intent of diversifying a link profile. They are links that aren’t built for the purpose of power and cannot be compared to traditional links such as guest posts.

The reason that these links are called ‘Pillow Links’ is because they act as a cushion for your link profile. Anyone with the intention of building a strong link profile for their domain should be researching pillow links and the benefits they offer that other links can’t provide.

Why Should I Build Pillow Links?

You should build pillow links because you want your link profile to appear natural to Google. Think about it – why would a strong website only be getting powerful guest posts from high DR sites? Along the way, these sites would naturally obtain pillow links, even if they didn’t manually build these themselves.

You want Google to see your website as natural. This means that your link profile should be diversified. So what do pillow links offer that traditional backlinks don’t?

Anchor Text Pillow Links

Pillow links allow you to use less powerful anchors that you wouldn’t really want to use on your stronger backlinks. For example, pillow links mainly use anchors such as branded, generic and naked URLs. You may be wondering, why would you want to do this? This allows you to diversify your link profile with these less powerful anchors, meaning you can use as exact match or partial match, keyword-rich anchor text on your stronger, more expensive backlinks to maximise the power you receive.

Nofollow Pillow Links

Many pillow links are nofollow. A nofollow link is a backlink that only passes negligible link juice compared to a standard dofollow backlink that passes full link juice. Google encourages nofollow backlinks for the link that aren’t intended for their endorsement.

By building nofollow backlinks, you are diversifying your dofollow to nofollow ratio and can gain more power from your dofollows. This is a great positive because, just like the anchor text pillowing, you will benefit much more from your powerful backlinks and will appear natural to Google’s spiders.

How Much Do Pillow Links Cost?

Pillow links, for the most part, are very inexpensive. Pillow links are not comparable to the main powerful backlinks you can buy as they have a completely different purpose. Rather than buying pillow links for power, you are buying them for link profile diversification and because of this, they are pretty cheap.

Are Pillow Links Safe?

Pillow links are the safest type of link you can buy. As long as you are buying from certified websites and sellers, you can only benefit your website. Pillow links are seen as the links that a website would pick up naturally as it grows so you definitely don’t need to worry about purchasing these.

You should definitely still be purchasing the powerful links such as guest posts and niche edits but think of pillow links as a safe link diversifier. They will help your powerful links to pass power to your site and show Google that you are a trustworthy source that isn’t just spamming backlinks.

What Pillow Links Should I Avoid?

There isn’t much to avoid when it comes to pillow links. Of course, you should ensure that the pillow links you are buying are niche relevant and location-based if necessary because other links won’t benefit your website.

You don’t want to be purchasing foreign or spammy pillow links and should make sure that your purchased links are bought at an amount within reason. Just like any link, you don’t want too much of the same type of link otherwise you are at risk of a Google penalty.

What Kind of Pillow Links Can I Use?

There are a range of pillow links available to purchase or manually build yourself. Some of the links can be very time consuming so we do recommend purchasing these links, especially as they are usually so cheap.

Blog Comments

Blog comments are great for link building your brand. They are always super niche relevant and you can get them from the big authority websites in your niche. Blog comments can also pass a decent amount of traffic if you do them perfectly. They are a perfect form of pillow link for a inexpensive cost at a quick rate.

You can build blog comments by yourself or hire a VA to do these for you. A virtual assistant will need a fair amount of training however. You can also purchase these blog comments through a various number of providers which we definitely recommend due to how cheap they are.

Social Signals

A social signal is a link from social media. Any link from any social platform from Facebook, to Twitter, to Flickr, to Pinterest is a social signal. This is an essential pillow link as you would naturally gain these as your website grows.

Social signals allow you to spread brand awareness at the same time as receiving a good nofollow backlink from the most popular social media websites in the world. They are fantastic trust signals and Google loves to see them. Make sure your brand is all over social media.

Directories & Citations

Directories and citations really depend on your website and how you want to proceed with the promotion of your website. They are only possible if you have a physical address that you can use but if you do, then they can be an incredible pillow link for your website.

There are many amazing directory listing websites that allow you to build dominance for your address and location. If you think about the largest companies near you, it’s pretty much guaranteed that they will have a list on the biggest directory sites such as Yell so it’s definitely worth creating if you want to establish your website as a trustworthy source to Google.

Wikipedia Backlinks

Wikipedia backlinks, also known as wiki links, are one of the oldest forms of pillow links available. They are as trustworthy as you can get when it comes to backlinks and Google loves a good wiki link. By building a niche relevant backlink from Wikipedia you are passing a great amount of trust and niche authority.

To build a wiki link yourself, you’ll need an aged account to edit the Wikipedia page. Try to edit your page to add the information that Wikipedia is missing. If you don’t have an aged account, you will need to purchase Wiki links from a seller online.

Infographic Submission Sites

Having a great infographic on your site is a great addition as it makes your website look much cleaner and classier. It allows users to read content in a visual way and can lead to a much better user experience. It also allows you to submit your infographic to an infographic submission site.

Final Thoughts

It’s clear to see that pillow links are a very important part of a good link building plan. They are completely different to the stronger links such as guest posts and niche edits but they serve a very different purpose to those.

Pillow links only benefit your website and look good in the eyes of Google when done correctly. They are a great form of diversification for your link profile and allow you to build much more powerful links with better anchors.

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