Surfer SEO

Surfer is a cutting edge SEO tool that helps clients analyze competitor’s on-page optimization as well as providing tools to optimize existing content and create new content fully optimized.

It works by comparing pages ranking top of the SERPs by over 400 factors, so it’s great for SEOs who are data-driven. It also offers recommendations so it’s equally ideal for SEOs or writers who have limited experience with SEO.

“Changing the way you optimize content forever”

If you want to learn more about Surfer, take it for a test drive today:


What does Surfer do?

Essentially, Surfer SEO saves you a massive amount of time, and with SEO time is money.

Either you will save hours doing competitor research and analyzing what your content needs to be fully optimized, and your time is definitely your most valuable resource.

Or you’ll save money having to train and pay VAs to do all that work for you. And you’ll probably still spend time checking they’ve done the analysis properly because it’s the foundations to most onsite SEO.

A little Surfer history

The Surfer tool was born and bred in Poland. A mid-sized SEO agency ( saw the amount of time they were spending collecting data to be able to analyze specific keywords and competitors dominating their client’s SERPs.

They thought there must be a way to automate parts of this so their SEO professionals spent more time analyzing the data and making decisions rather than collecting the data. Which nobody really likes and it’s not a great use of time.

So they built one of the first versions of Surfer, saw how effective it was, and decided it should be shared with the SEO community. They also realized the had just scraped the surface and there was so much more they could add and improve, they wanted to focus full-time on improving and growing the suite of tools.

Now a team of programmers and SEO experts work hand-in-hand adding features like NLP analysis to give SEOs every advantage in the fight for the SERPs, and it’s improving every week as new features are launched.

What does Surfer specialize in?

Surfer is not a replacement for Screaming Frog or Ahrefs, it’s not a direct competitor to rank trackers or SEMRush. It’s an additional tool that focuses almost solely on onsite / content SEO.

So in many ways, it compliments over tools.

It scrapes the data from the top 50 SERPs and provides that data in hundreds of data sets. For example:

  • Word Count
  • Important terms density
  • Keywords in title
  • Partial keyword used
  • Any many more!

You can then select specific competitors, often those dominating the search results, and analyze all these data points with those “winners”. You also compare them with an existing page.

SurferSEO Audit

The audit feature makes that comparison with a user’s existing page and makes recommendations for how the user’s page can be optimized to match those pages dominating the rankings for the keyword you are analyzing.

All this can be done in real-time.

For new pages, you’re able to run the same analysis with competitors for a specific keyword and the content editor will make recommendations for which words and how often those words should be used in the new page you’re creating.

As you start to write, those recommendations or updated in real-time so you can see how well optimized your content is.

For SEOs who use writers, it saves hours in creating instructions for new pages, it can be done and then shared with their writers in minutes. For writers, it allows you to keep track of how well your content is optimized as you write it.

Best places to reach Surfer

Here are the best places to get hold of SurferSEO:

  • Website:
  • Twitter: @surfer_seo
  • Facebook:
  • Email: [email protected]

If you are not yet signed up to surfer seo then give it a try with the 7 day trial offer they have.


All SEO Tools

Here is the full list of SEO Tools we have reviewed:

The SEO tools reviews were updated in May 2021.