Distinction works with challenger brands to create new digital solutions that disrupt the current quo, win market share quickly, and traverse the product adoption curve.
Distinction collaborates with high-growth fintech companies to develop and construct digital solutions that challenge the current quo, gain market share quickly, and traverse the product adoption curve. It is their purpose to drive and inspire growth for you, your product, and your customers.
For them, action is everything. Learn more about the digital product studio for high-growth fintech in this Distinction review.
Table of Content
Distinction Overview
A single goal unites the Distinction team: to keep their promise of growth beyond reason. Their knowledge spans four primary areas and is based on years of fintech experience and a tried-and-true approach to digital product design, build, and optimisation.
They constantly create new products that customers want, including:
- Product strategy and roadmaps
- User research
- Personas and journey mapping
- Requirements gathering
- Technical consulting
- Technical strategy
- Go-to-market strategy
- Web development
- Software development
- Mobile app development
- System and technical architecture
- Testing and quality assurance (QA)
They improve existing products by enhancing customer and user experiences:
- Personas and journey mapping
- Product and service design
- User experience (UX) design
- User interface (UI) design
- Interaction design
- Digital design
- Data and analytics
- Performance audits
- Accessibility
They grow audiences and revenues for existing products:
- Data and analytics
- Search engine optimisation
- Paid search (PPC)
- Paid social
- Social media marketing
- Conversion rate optimisation
- Landing page optimisation
- Content marketing
- Maintenance and support
Services Offered By Distinction
Clients normally engage Distinction to help them with one or more of the following outcomes:
Product Strategy
Listening and understanding the route ahead is the first step toward a product’s success. Distinction works with you to address your business difficulties by immersing themselves in your company before presenting you with a plan, tactics, and schedule for launching your product.
Their product strategy services include:
Product strategy and roadmaps
You’ve noticed a void in the market and know it’s begging for a product like yours. In other words, you’ve nailed the market fit of your product. On the other hand, markets do not remain static since the world is unpredictable and customer demand shifts. Distinction will provide you with a product plan and roadmap with practical techniques that will help you meet your company goals while remaining flexible enough to respond to changing customer expectations.
User research and analysis
Distinction will know everything about your target users – who they are, where they are, what they want, and how they want it – through gathering quantitative and qualitative research from existing and potential users and data sources. They’ll choose a method that’s right for the job, from field studies to interviews and focus groups, and will provide you with the clearest data to analyse and actionable user insights.
Requirements gathering
During the discovery phase, Distinction will conduct interviews and host workshops as part of their exploratory approach of investigating and developing the product’s requirements from your users, consumers, and stakeholders. They’ll go over functional, non-functional, and solution requirements to identify project scope and requirements. The key to creating a great product is taking the time to define, gather, analyse, and prioritise requirements.
Technical strategy
Your business strategy will influence your technical plan. Distinction will use their commercial and technological knowledge to provide you with clearly defined, scalable solutions to assure growth and operational efficiency by first understanding your business objectives and intended product outputs. They won’t simply help you develop a plan; they’ll also assist you in putting your technical foundation into action across all business functions.
Go-to-market strategy
It’s time to take your product to market now that you have a solid product strategy and roadmap in place, as well as a clear value proposition and a defined ideal client profile. With pricing, sales, and distribution channel methods, Distinction will help you clarify your USP and get in front of your target audience. By providing a superior product and/or more competitive pricing, they will assist you in achieving a competitive advantage and improving the overall client experience.
Product Design
More than design ability goes into creating a great product experience. It’s all about using a human-first strategy that excites and surprises your customers, causing them to switch from competitors, stay loyal, and spend a little bit more with you.
Distinction’s product design services include:
Personas and journey mapping
To ensure high conversion levels, create personas to assist, describe important audience demographics, behaviours, and customer experience needs. You can also link the user journey to the navigational structure and presentation of your content. Every customer touchpoint must be consistent with your brand and provide your customers with what they want when they want it.
Product and service design
Creation thinking is a framework that Distinction uses to bring order to the often chaotic process of digital product design and development. Their approach to product and service design is centered on providing users with actionable and practical answers to their challenges. User requirements and company goals can coexist happily if the client comes first.
User experience (UX) design
You’ll establish your brand and expand your business by turning your business goals into user-centric experiences. A pleasant user experience, according to Distinction, is essential to good design. It solves issues, encourages participation, and produces tangible results. If the user experience is poor, it doesn’t matter how amazing your product is.
User interface (UI) design
In a digital product, people expect intuitive and appealing user interfaces — every interaction must look, feel, and signpost the user to get the most out of your program. The human-centred UI design methodology used by Distinction gives your digital product a competitive edge.
Interaction design
Distinction creates dynamic, mobile-friendly web experiences using the most up-to-date HTML, CSS, and JavaScript standards. They’ve worked with Angular, Node.js, React, and Vue.js to build scalable progressive web apps (PWAs).
Digital design
Every interaction with a customer is an interaction, but not every interaction results in a positive experience. Taking client experiences to the next level, their team tries to make every interaction with your brand memorable.
Wireframing and prototyping
Distinction designs from the ground up since the user journey is critical to the success of a digital product. They recognise the hierarchy of content and meticulously create layouts with each client touchpoint in mind, all while keeping your product strategy and roadmap in mind. For wireframing and prototyping, they use a collaborative application that allows designers, developers, copywriters, and clients to collaborate effectively.
Usability testing
Distinction knows from experience that what works for one firm may not work for another when it comes to product design. As a result, they will continue to test, improve, and iterate to uncover what works best for your product to maximise your results. To understand how your users engage with your product, they will conduct A/B (split) testing, user behaviour analysis, multivariate testing, and heat mapping. The results are then used to improve the user experience.
Product Development
Because of their proficiency, knowledge, and experience in various front and back-end technologies, you’ll obtain dependable, high-performing products that scale. While functionality is important for a product’s success, so is an unforgettable experience, which is why UX is so important in their designs.
Distinction’s product development services include:
Web development
Your website is more than just a storefront; it’s essential for enabling and executing ambitious growth strategies. The engineering team at Distinction has experience building enterprise web presences using CMSs like Kentico, Sitecore, and Umbraco. They’re used to putting together a microservices infrastructure using a mix of SaaS vendors. They work with CMS, CXM, CRM, ERP, and various proprietary systems to solve challenging integrations.
Software development
Distinction’s team of software engineers handles software development with an agile perspective, whether you’re taking an existing product to the next level or disrupting the industry with a new one. They’ll collaborate with you to develop a minimal viable product (MVP), launch it rapidly, analyse the data, and make adjustments based on market feedback. Then, to stay on top of consumer demand, they continue to improve and iterate success.
Mobile app development
Distinction’s engineering team produces mobile apps that surprise and excite the end user at every touchpoint using an outside-in approach to design and development. People today expect rapid satisfaction, especially on mobile devices. Hence UX and UI designers for Android and iOS mobile app development always take a user-centric approach.
System and technical architecture
The system architecture is critical to the success of your product’s design, development, and delivery. The team at Distinction analyses and suggests the best IT system components to meet your business goals or project objectives. Their technical architects will ensure that your product is compatible with all communication networks, security, hardware, and software that your end-users have access to.
Technical consulting
Technology advances at a rapid rate, making it difficult to keep up. Distinction’s technical team can help you take stock and consult on more complex cognitive-based solutions, whether you need an audit to ensure your tech stack is fit for purpose or you want to leverage emerging technologies such as artificial intelligence (AI), augmented reality (AR), or virtual reality (VR).
Testing and quality assurance (QA)
At Distinction, testing and development go hand in hand; they follow the test lifecycle of planning, execution, analysis, and reporting to ensure quality assurance. You don’t have to choose between quality and speed with their stringent testing techniques and eagle-eyed QA crew; you get both.
Product Optimisation
Working with Distinction ensures you’ll have access to continuing marketing and support services that are vital to your company’s success. Their digital marketing professionals will assist you in making the most of your cash and gaining access to clients who are actively looking for your product.
Distinction’s product optimisation services include:
Search engine optimisation
Distinction’s team members, like search engine optimisation (SEO), are always changing. They are willing to invest in their team’s professional growth to ensure that they have the proper people and operational knowledge to tackle the most difficult SEO difficulties. Technical SEO, on-page SEO, off-page SEO, local and international SEO, mobile SEO, link building, content development and optimisation, and Google penalty recovery are all things they can assist you with. Currently, they are providing free SEO audits.
Paid search
Whether you want to raise product and brand awareness, produce more leads, or improve website sales, their paid search experts can help you maximise your budget and receive on-demand access to customers who are looking for your goods. They can assist you with Google Ads, Google Ads shopping, remarketing, Bing Ads, and PPC auditing, among other services.
It’s all about meeting your clients where they are already online with social media advertising. Their sponsored social experts can help your product get in front of your ideal customer at the right time and in the right place, whether your target audience is on Facebook, Twitter, Instagram, LinkedIn, YouTube, or all of these platforms.
Maintenance and support
Distinction will not waste your or their time creating campaigns that don’t produce tangible results and merely tick over month after month. Thanks to ongoing data analysis, optimisation, and enhancements, they continually produce results through lead generation and customer acquisition, content marketing, SEO, conversion rate optimisation (CRO), and sponsored search and social efforts.
Because of their easy 90-day active strategy framework, you’ll be able to seize opportunities rapidly and move at the speed that your customers want. It’s flexible, with short-term KPIs that are aligned with larger business goals, so you’ll be able to report genuine outcomes to your stakeholders every quarter.
Distinction Contact Details
You can be one of Distinction’s online clients by contacting them through the following:
- Contact form: https://distinction.co.uk/contact
- Nottingham office: 21 The Triangle, NG2 Business Park, Nottingham, NG2 1AE
- London office: The Stanley Building, 7 Pancras Square, London, N1C 4AG
- Boston office: 101 Arch St 8th floor, Boston, MA 02110, USA
- Social: LinkedIn, Twitter, Facebook, Instagram
- Telephone: +44 (0) 115 704 3011
- Email: [email protected]
Distinction Reviews
Here is a client review about Distinction:
We’ve been working with Distinction since the beginning. They’ve been crucial members of our team. We were bought by Experian three years later, and Matt and I left the company, which is a great ending for many start-ups. To this day, HD and Experian continue to collaborate with Distinction on some of our most important initiatives. They are a talented group that consistently produces high-quality work; you can count on them. –Mark Hawkins, Founder, HD Decisions
Summary
To end this Distinction review, we see that they have a highly efficient support team. They have exactly what you need since their services have so many features. You’ll stay ahead of the competition if you work with them to uncover the agility of active strategy and the strength of outside-in digital product creation.
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