Foundation Links SEO

In any strong link strategy, you need somewhere to start. Whether you start your link building at the beginning of a new website or not, you need a core layer of backlinks that will provide your website with the foundation it needs to grow. This is where foundation links come in.

What are Foundation Links?

Foundation links are the base layer of links to your website. They pretty much support a website in a very similar way a foundation works for a house. They are the foundation layer that the rest of your linking efforts can progress.

These links never change and are majoritively stable in the many different algorithm updates from Google and other search engines. Think of them as the core layer of your link building.

Why Use Foundation Links?

Foundation links are a key part of any website. They will allow your website to gain a head start on the competition by creating a base layer of backlinks.

These foundation links will give your website the initial boost it needs to get ranking and by building some of these links at the start, you will be given peace of mind knowing that they are built.

Are Foundation Links Safe?

Foundation links are very safe. As they contain a good amount of pillow links you can rest assured knowing that there is a great mix of different backlink types. The foundation links contain everything you need including power, authority, trust, pillow links and more.

If you look at a large company near you, it’s pretty much guaranteed that they will also have foundation links to give them the boost and authority they require. It’s a key part of growth and therefore success.

When Should I Build Foundation Links?

A successful website launch should always include a foundation link building package that contains a diverse set of backlinks.

The foundational links should be done on all websites to improve domain authority, trust and create a clean backlink profile that is safe from Google Penguin penalties.

By lifting the domain authority of the domain will improve the rankings for all web pages and if you have an existing website without foundational backlinks we strongly recommend purchasing a foundation link building package.

How Much Do Foundation Links Cost?

The foundational link costs on average £3,000 for a safe backlink package.

The foundational link packages include Wikipedia links, branded web2 profiles, online directory citations and a branded press release service.

The prices can vary depending on the website owner’s budget and niche.

Foundation Links vs Tiered Links

Foundation links are different to tiered links. Foundation links are the traditional backlinks that you get from other websites whereas tiered backlinks refer to backlinks that you have built that are tiered.

By building backlinks in tiers, you are building tier 2 backlinks, tier 3 backlinks, tier 4 backlinks etc. This means you are passing power through a tiered system to further power your backlinks.

Foundation Links vs Pillow Links

Even though foundation links do contain some pillow links, they are actually quite different. Foundation links contain a mixture of many different types of links including guest posts and niche edits whereas pillow links only refer to the links used as a cushion to diversify a link profile.

Pillow links won’t contain links such as guest posts and niche edits as they are powerful links. Instead, they will contain links such as social signals and blog comments which won’t pass the same amounts of power but will mix up your links to help avoid a Google penalty.

Benefits of Foundation Links

There are many benefits to foundation links. Foundation links are seen as the core layer of backlinks that a website should build. If you have a brand new site in particular, foundation links will greatly benefit your website as they will create the first level of backlinks to start your backlink strategy.

Foundation links will have all of the benefits that your website will require.

Types of Foundation Links

There are many different types of foundation links. Pretty much any link you can find can be classed as a foundation link. You want these links to build on in your future link building plan;

Guest Posts

Guest posts are arguably the best type of link that you can buy. They should have the best relevance possible, following reverse sink or swim, and will definitely help boost your website.

They are a great type of foundation link as they should always be live and you can improve them yourself by further building tier 2 links to them.

Niche Edits

Niche edits are a very powerful type of link. They should have a decent amount of relevance paired with a huge amount of authority to pass loads of power to your website.

They should definitely be a part of your foundation linking strategy to get your website ranking for more keywords.

Directories

If you have an address, directories are a must for you. They are very natural to pick up and show as a great trust signal to Google.

Directories can also pass traffic to your website. They are commonly used by potential customers and users to find a good service provider so make sure you get your website on the best directories available as soon as possible.

Blog Comments

Blog comments are another great form of foundation link. For the very small price you pay for them, there is no reason not to build some blog comments.

They are a great pillow link and can massively help your guest posts and niche edits to pass even more power. By mixing some blog comments in with the other links, you are creating a great foundation for your website.

Social Signals

Social signals are essential. If you aren’t posting on social media then your website isn’t maximising its chances of being seen as a trustworthy source of information to Google. If you think of any of the biggest websites or brands, they all post on social media and you should follow in their footsteps.

If manually posting on your own social media isn’t your thing, you need to buy social signals. There are a number of great sellers of social signals for a brilliant price.

Press Release

Press releases can be an amazing source of obtaining backlinks that can allow you to mix up your anchors. As press releases are picked up by many websites, they can be a really beneficial link type.

They are another cluster of backlinks that should be a part of your website’s linking strategy to give your site every chance possible to rank.

Wikipedia Links

Wikipedia is the most trusted source on Google. As one of the most established websites available, Wikipedia offers a great opportunity to receive wikipedia links from a relevant page.

As they are nofollow links, wiki links are primarily built to pass trust rather than power.

Internal Links

We’ve left internal links last on this list because they are a very different type of link. Internal links are the most important type of link you can build. You should create a brilliant website silo structure by internal linking to relevant pages.

Internal links and good website architecture allows your website to evenly distribute link juice from inbound external links. This is really important as your other pages will benefit from the relevant link.

Final Thoughts

Foundation links are a very useful method of gaining on your competition in the early days of your website. This is because of the multiple different benefits they offer.

As foundation links help your link profile massively, they are a must for anyone hoping to rank for their keywords. It’s important to know the difference on all different types of links and the benefits they have, but with foundation links you can ensure you are getting a great mixture to provide your site with power and trust.

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